in-cosmetics Asia to return to Bangkok in 2010
Seoul in South Korea had been hotly tipped to be the 2010 venue for in-cosmetics Asia, but in a turnaround Reed announced that the show would return to Bangkok, Thailand next year.
Seoul in South Korea had been hotly tipped to be the 2010 venue for in-cosmetics Asia, but in a turnaround Reed announced that the show would return to Bangkok, Thailand next year.
The 2009 event closed its doors on 15 October in Singapore after an event which surprised many by its popularity. It was only about half the size of last year’s event in Bangkok but the majority of exhibitors were pleased with the level of interest, particularly over the first two days. Provisional visitor numbers are 2202, subject to final audit, with a 30% Singapore to 70% international split, which organisers Reed says represents an increased pool of international visitors. “It’s the kind of split we should be aiming for,” commented Richard Hesk, in-cosmetics group exhibition director.
“I think it’s been the right decision to come here and it’s demonstrated it has pull and appeal,” he continued. “I wouldn’t rule out coming back… if we could just make it a bit more cost effective.”
Bangkok is certainly a more affordable destination for exhibitors and visitors. It also attracts visitors from all over the region, particularly south east Asia. Hesk said that while the indication from many exhibitors prior to the show was that they would like to return to South Korea, discussions during the show raised concerns over whether people would be prepared to fly in. “We are anxious not to go back to the days of this being a national show.”
For the latest on exciting new cosmetic ingredients read our report from in-cosmetics Asia 2009 in the November issue of SPC Asia.
