in-cosmetics puts Brazil into focus with new feature
in-cosmetics, 1-3 April 2014, Hamburg Messe, Germany
in-cosmetics, 1-3 April 2014, Hamburg Messe, Germany
Valued at $42 billion in 2012, the Brazilian cosmetics market represents 58% of the Latin American beauty and personal care market and is home to over 2,000 cosmetic, toiletry and fragrance manufacturers. The country is also increasingly making its presence felt on an international level and is now the third biggest cosmetics and toiletries market in the world.
To celebrate the year of collaboration between Germany and Brazil, in-cosmetics is set to debut a new Country Focus feature sponsored by Beraca that will explore how the South American country has become one of the powerhouse nations in the cosmetics industry.
Supported by ABIHPEC (Brazilian Association of the Cosmetics, Toiletry and Fragrance Industry) and sponsored by Beraca, the Brazil Country Focus will include a dedicated programme of events designed to unearth the biggest trends influencing local and international markets. The pursuit of beauty is high on the agenda for Brazilians with hair care taking the lion’s share of the market, closely followed by deodorants and perfumes. At in-cosmetics visitors can get to grips with these as well as learn about complex regulatory affairs to ensure their product offerings hit the mark with consumers.
A Brazil Product Trail will lead visitors to exhibitor stands where original projects, unique ingredients and formulations that draw their inspiration from Brazil will be on display. Visitors will also be able to meet with suppliers from Brazil including Beraca, S.A Campo Research and Chemyunion Quimica and a Brazil pavilion will house first-time exhibitors from the region. In addition, a Networking Zone with a Brazilian bar will be the perfect place to further discuss business partnerships in detail.
To inspire and inform visitors, a series of educational sessions are also available in the show’s extensive Educational Programme. Marketing Trends Presentations will include ‘Brazil A Powerhouse for Cosmetics & Toiletries’ given by Silvana Gomez, Director of Foreign Trade at ABIHPEC and ‘Spotlight on Brazil Trends, Drivers, Innovation’ by Chris Lindsley, Global Skincare Analyst, Mintel.
For those interested in a more in-depth understanding of the complexities surrounding the Brazilian market, there will also be a practical Workshop on ‘How to Break into the Brazilian Personal Care Market’ presented by Claudia de Lucca Mano. This will delve even deeper into the opportunities and challenges that manufacturers and brand owners face when entering the market.
Mintel Beauty and Personal Care will also be running daily product demonstrations on the Innovation Zone, giving visitors the chance to discover innovative skincare, haircare and colour cosmetics from Brazil.
Cathy Laporte, Exhibition Manager for in-cosmetics, said: “There are few other countries making a bigger splash in the C&T industry at the moment than Brazil, which is why we felt it was so important that our first Country Focus centred around this uniquely fascinating market.
“With global events such as the World Cup and Olympics taking place in Brazil, the country is only likely to increase its influence on all aspects of consumer thinking. We’re excited to be working with ABIHPEC to bring this vibrant industry to life at in-cosmetics.”
Register to attend in-cosmetics now.
To find out more on exhibitors and features at the show, you can visit the website on www.in-cosmetics.com
