proDERM antiperspirants and ageing hair
proDERM presents two Innovation Seminars new testing approaches for innovative product claims
New testing approaches for innovative claims
During the in-cosmetics in Barcelona proDERM presented within two Innovation Seminars new testing approaches for innovative product claims. The seminar entitled 'Advanced Claim Support for Deodorants and Antiperspirants' provided information on common claims and new developments. An overview of efficacy claims and corresponding new test designs at proDERM were given and example results were discussed.
In her seminar entitled 'Mature Hair, a new Trend in Cosmetics; Specific Tests to Support Anti Ageing Hair Claims' Florence Bruneau initially presented signs and claims of ageing hair before presenting the proDERM approach and corresponding test methods.
Both presentations are now available on the proDERM Website as a free download. The site also features a short video of the test methods required to support an anti age hair claim.
