Nu Skin Enterprises has opened a manufacturing facility in Shanghai, China.
The US multilevel marketing company, whose brands include Nu Skin, Pharmanex and ageLOC, said the US$55m facility would increase its production capacity and supply chain responsiveness in China and other Asian markets.
Nu Skin Enterprises’ new investment is located in the Fengxian District of Shanghai, covering 440,000 sq ft.
The company said the facility has been designed and constructed in accordance with green building standards to maintain a high production capacity while conserving energy and reducing water consumption.
It is expected to quadruple the production capacity for Nu Skin in China.
“We have a 20-year history in mainland China, and we continue to invest in our future in the region,” said Nu Skin’s president and CEO Ryan Napierski.
“This new facility, along with our China headquarters, completed in 2014, represent our two largest overseas investments and a significant commitment to China as a key R&D and manufacturing centre for the company.”
“We developed it with Industry 4.0 standards in mind to use smart and autonomous systems fueled by real-time data analysis and machine learning,” added Steve Hatchett, Nu Skin’s Executive Vice President and Chief Product Officer.
“A fully automated warehousing system will also seamlessly link production with logistics to drive greater efficiency.”
Nu Skin Enterprises already operates manufacturing facilities in the US as part of Rhyz Inc, the beauty and wellness company’s strategic investment arm.
This grouping of consumer, technology and manufacturing companies is said to drive the core Nu Skin business, while also providing services for 120 other customers.
This August, Rhyz Inc acquired device brand BeautyBio, a facial hydration and microneedling technology devices specialist, for an undisclosed sum.
In 2021, meanwhile, Nu Skin Enterprises bought emerging social commerce platform Mavely.
