Online beauty retailers Lovelula.com and Zuneta.com merge
Zulu Beauty raises growth equity to drive expansion in Europe
Online beauty retailers Lovelula.com, which specialises in natural products, and Zuneta.com, a luxury ecommerce site, have announced a merger and growth equity investment from Forward Venture Partners. The new group, called Zulu Beauty, will use this investment to expand operations across Europe, continue to improve customer service and work with new brands that need an online partner. Zulu Beauty intends to bring together a range of web brands encompassing content and web boutiques.
Claire Braithwaite, who launched Lovelula.com in 2006, commented: “With our combined experience of beauty and online retail we are well placed to create an online beauty group that curates sites customers love coming back to. Forward Venture Partners brings both a rare entrepreneurial pedigree and technical credentials and we are excited about its strategic involvement in accelerating the business’ growth.”
“I’m very excited about working with Claire and utilising our complementary skills to accomplish something truly special,” added Zuneta.com founder, Zu Rafalat. “Our ambitions are huge – but, from what we’ve seen so far, entirely achievable.”
