Bespoke volume from Bourjois 27-Aug-2010

Bourjois’ new Volumizer Mascara promises to create two lash looks with one wand, allowing the user to take their look from natural to glamorous with a twist of the packaging.

The product features a two-step application method which loads different amounts of mascara onto the wand to create the two looks. In step one the brush is lightly loaded with enough mascara to create a natural, defined look, separating and lengthening lashes with subtle volume. For a more dramatic look, the brush is fully loaded with mascara thanks to a wider neck to create up to 11 times more lash volume, according to Bourjois.

The mascara formula is enriched with plant waxes, provitamin B5 and a restorative ceramide to help strengthen and boost lash volume, and is currently available in one shade – Intense Black.