New look for RSSL 1-Mar-2011

Reading Scientific Services Ltd (RSSL) is heralding a significant investment in its Reading facilities with a rebranding exercise across the whole company. The move will unify the company's services under one brand, reflecting the cross-over that already exists between services offered to RSSL's food, pharmaceutical, cosmetic and chemical industry clients.

A new logo has been designed that evokes a sense of RSSL's scientific tradition, but also illustrates the intimate and valuable link between RSSL's analytical, training and consultancy services. It also demonstrates the expertise that RSSL can share across different industry sectors, bringing best practice ideas to bear in every situation. New corporate literature is also available.

'For many of our clients, RSSL is the technical and scientific hub for everything they do,' says Tracey Gale, general manager. 'They know they can trust RSSL for help and advice on a whole range of technical issues related to product quality, performance and safety.

'When RSSL first entered the market in 1987, we provided expert analysis in a few key areas for the food industry. Our old logo spoke only of our analytical service. So much has changed since then, and the rebrand is a clear statement that RSSL is committed to innovation and providing more mission-critical services to our clients.

'Today, we are a strategic partner for manufacturers in a wide range of industries, and our analytical testing now supports and informs the value-added consultancy and training services we provide.'

At the same time as announcing the rebranding, RSSL also announced a significant investment over the next two years that will keep it at the forefront of science. This is in addition to the extension of its Reading headquarters which is already underway and refitting and upgrading of 8 laboratories.

'Excellent science and technical knowledge underpin everything we do,' adds Gale, 'so this investment ensures that we have the means to keep our clients at the leading edge of everything they do.'