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    The Ordinary launches book 'Ingredients' to help consumers better understand formulations The Deciem-owned brand’s publishing debut aims to educate consumers on ingredients that have ‘found fame in the skin care industry’ and deepen their knowledge on the mechanism of action with science-backed research
  2. Kim Kardashian confirms Skims Beauty is coming and teases ‘major’ products The entrepreneur has confirmed the new beauty line under her Skims brand is underway and that she is ‘going to bring back what works’
  3. The Ordinary tackles ‘misleading’ beauty jargon with The Periodic Fable campaign The Deciem-owned brand’s The Periodic Fable campaign reimagines the periodic table with beauty buzzwords to expose misleading skin care marketing and mistruths placed on products
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    Why waterless hair care is making a splash beyond shampoo bars A fresh wave of waterless hair care innovations are quenching consumer thirst not only for sustainability, but convenience and performance too
  5. Unilever sells Kate Somerville as new owner promises ‘bright future’ for beauty brand A sale of premium skin care brand Kate Somerville has been in the works for more than a year as Unilever looks to streamline its Prestige Beauty division

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