The Mentholatum Company has partnered with Sanrio, parent company of Hello Kitty, to create a new four-piece lip balm collection ($3.49 each or $12.99 for four-piece gift set) for release in June.
The Softlips Cube Hello Kitty Collection is said to hydrate, replenish, smooth and protect with SPF15 while adding a subtle sheen. The collection debuts two new flavours: crisp apple and a sweet passionfruit flavour. Designed to fit discreetly into a small purse, yet still easy to find in larger bags, the limited edition collection is set to be a must-have for both Hello Kitty and Softlips Cube fans.
