Stop the hands of time with Renovage

Published: 3-Aug-2011

Covalence uses Sederma ingredient to increase cell life by a third


We all know that our age is written on our face, especially when obvious signs, such as wrinkles, are present in large numbers and when they are deep. This explains the heavy demand for cosmetic skin care products; their daily use can delay the appearance of wrinkles.

Most facial skin care products on the market at present claim that they can significantly diminish and reduce wrinkles. However, with so much choice sometimes confusing the consumer, companies are beginning to diversify product ranges in order to target a wider audience of women who are now looking for ‘preventative’ action rather than a ‘quick fix’.

We know that telomeres are the cell’s biological clock regulating how fast we age. They are found in both the epidermis and dermis and shorten every time the cell divides. Cells are only able to divide a limited number of times before they die. Sounds pretty dire. We thought we were supposed to promote cell turnover to stay young. So what do we do? We know we can’t lengthen telomeres, but can we just stop them from shortening? Renovage from Sederma claims to do just that.

Renovage is the ingredient, Teprenone, which stabilises telomere shortening increasing cell life by a third. That’s a lot of years in the life of a cell. And if slowing down our cells’ biological clock wasn’t enough, Renovage firms, hydrates, plumps and reduces wrinkles, sun spots, redness and pore size.

If you would like to try one of our products that contain Renovage, we have a great neck and chest cream called ‘The Plunge’. For far too long, women have hidden behind scarves and turtlenecks to hide their ageing chests and necks. However, ever since CoValence has introduced The Plunge, the décolletage is making a resounding homecoming just as the turkey ‘waddle’ neck has flown the coop. Ageing is a fact of life; it can be daunting and at the same time beautiful. Yet we tend to forget as we are driving from one soccer game to the next that ageing can be managed. One easy step is to apply The Plunge once or twice daily. After continued use of The Plunge our product testers quickly noticed a new, revitalised neck and décolletage – one worth showing off!

Ask a sales or account executive today how you can try a sample of Renovage or how to incorporate this ingredient into your custom formulation.

You may also like