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Boss Fragrances signs Sienna Miller
24 February, 2009
Boss Fragrances has announced the signing of actress and model Sienna Miller as the face of its new feminine fragrance, Boss Orange. Miller will feature in both print and TV advertising and is said to be ‘an intuitive fit’ with Boss’ Orange label.
“We’re thrilled to be working with Sienna Miller as an ambassador for the Boss Orange signature fragrance as she truly embodies the spirit of the brand,” said Thomas Burkhardt, global marketing director, Hugo Boss Fragrances.
The new fragrance will launch in the UK at the beginning of July.
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