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YSL Beauté unveils Parisienne
10 July, 2009
Yves Saint Laurent Beauté has launched a new feminine fragrance inspired by the glamour and seductive allure of a Parisian woman. Parisienne is described as an edgier, younger scent than the brand’s iconic Paris fragrance and was created by IFF’S Sophia Grojsman and Sophie Labbé.
The floral woody scent opens with a vinyl accord, said to add a modern twist to the fragrance and evoke the gloss, varnish or metal of a spike heel. It is balanced with cranberry and blackberry. The floral heart comprises damask rose, violet and peony, while patchouli, musk and sandalwood and vetiver add depth at the base.
A multi-faceted clear oval bottle houses the pink juice and features the YSL logo on an imitation black leather label. British supermodel Kate Moss has acted as muse and face for the fragrance. The edt is accompanied by several ancillary products including a body lotion, deodorant, shower gel and natural spray.
The fragrance will launch in France next month before an international roll out beginning in September. Prices range from €51 - €90.
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