Eastern European personal care shrugs off stagnation


The market is cautiously upbeat after more optimistic data

It has taken more than half a decade for the cosmetics markets of Eastern Europe to finally shrug off the long-running period of stagnation that has characterised the regional market. Two underlying features the financial crisis of 2008 and the completion of multinational takeovers in the noughties that saturated these post-communist markets lay behind the extended period of slow, low or non-existent growth. Now, though, the market appears cautiously upbeat. Data and perspectives appear more optimistic than has been the case for some time.

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