Article
Holography – catching the light fantastic 21-Jul-2011
Abstract
Holography ensures sophisticated, luxurious and expensive looking packaging for beauty products and its anti-counterfeit and security benefits have yet to be fully explored
Although holography ensures packaging for beauty products catches the eye of the consumer, the technology continues to break new ground when it comes to innovation. Glenn Wood of the International Hologram Manufacturers Association looks at some of the latest developments
Holograms can play an important role in packaging enhancement. Manufacturers have the considerable challenge of capturing customer attention in seconds while maintaining or growing market share and the eye-catching appeal of holograms can offer a visual advantage in helping to meet these challenges by giving products a highly distinctive decorative edge over competitors.
Continuing advances in film coating and production technology have opened the door for ever more innovative opportunities for embossed holographic materials used in packaging, while a wide variety of specialist origination techniques offer an infinite variety of colourful 3D visual effects, ranging from the bright and stunning to more subtle graphic features.
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