Brands can use online information to boost offline footfall, as e-commerce and bricks-and-mortar become a fluid experience
Jon Buss is the UK and Northern Europe Managing Director at location data management provider Yext. Here, he explains how brands must adapt as consumer habits change and the lines between e-commerce and bricks-and-mortar retail are blurring.
Jon Buss: Smartphones have transformed the retail landscape. E-commerce and bricks-and-mortar shopping are becoming one fluid and immersive experience as consumer habits change.. . .
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