Article
Intertrade – building a brand 1-Mar-2012
Abstract
Italian group Intertrade Europe has built a portfolio of creative fragrances since its original company, Herbarium, was first established. Its perfume brands include Clive Christian, Czech & Speake, Miller Harris and I Profumi di Firenze
Since it first started to distribute and market artistic perfumes, Italian group Intertrade Europe has built a diverse and creative portfolio of niche fragrances, body and home care products. Founder and ceo, Celso Fadelli, tells Nadia Di Martino what the key to his company’s success has been
Italian company Intertrade Europe was set up in 1999 to help ‘spread the love’ for artistic perfumery and niche fragrances that founder and ceo Celso Fadelli embraced at the end of the 1980s. Before entering this market, Fadelli was an established interior designer who had major contracts with the royal houses of the United Arab Emirates. It was during his travels in the Middle East that he first discovered an interest and passion for perfume.
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