Article

Pharmaca – Combining product and practitioner 23-Aug-2011

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Abstract

Pharmaca is a one stop shop for all natural health and beauty needs. It comprises complementary health products along with an extensive beauty offering, alongside a traditional pharmacy set-up. Trained practitioners and aestheticians are on staff to advise consumers on their beauty needs. Pharmaca stores now operate in five states across the US with more planned for the future.

Pharmaca offers its customers in the US a one-stop shop approach to satisfying all of their health and natural beauty needs, with the latter division really growing in prominence, as Katie Middleweek discovers


Founded in 2000 in Boulder, Colorado, Pharmaca is an integrative pharmacy and health store which combines the conventional and the complementary. Its 23 stores across the US offer customers prescription services and qualified pharmacists on site for all of their conventional pharmacy requirements while also counting among its staff a number of complementary practitioners including naturopathic doctors, herbalists, nutritionists and aestheticians. This is because it encourages its customers to address problems internally and externally and encourages the approach to natural health and beauty that has so enticed the US consumer in recent years.

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