Track & Trace AS joins forces with Synovate Retail Performance
Insight into shopper behaviour made easier by new partnership
Synovate Retail Performance, which provides retailers with insight into consumers' habits has confirmed a new partnership with Norwegian company Track & Trace AS, which specialises in the measuring of shopping behaviour.
Thanks to the new partnership retailers and brand owners worldwide will benefit from key data about consumers’ experience, useful to improve business performance.
Jøran Enger, ceo of Track & Trace AS commented: “Through the agreement with Synovate Retail Performance we are taking a great leap forward to reach our goal. For Track & Trace, the partnership will be a cost effective way of reaching out to a larger international market with our solution through a well-known and highly respected channel.”
Peter Luff, managing director of Synovate Retail Performance, agreed on the global appeal of the new venture: “We are thrilled to be partnering with Track & Trace. We already have a growing worldwide distribution channel in place, spanning North America, EMEA and Asia Pacific and Track & Trace’s technological experience, coupled with our depth of analytical knowledge in shopper behaviour, means this is a perfect match for us. We look forward to a long and prosperous future working together.”
