Unlike traditional influencers or celebrities, micro-influencers can offer brands higher engagement rates and a more personal slant on creative campaigns as Solberg Audunsson, Co-founder of micro-influencer connection platform Takumi, explains
What is a micro-influencer?
Micro-influencers have 1,000 to 15,000 followers, which they engage with directly. Their influence is more authentic because they are local, relatable and more aware of their specific followers. This is seen in their 3% engagement rates on our Instagram campaigns. Celebrities have below 1% on Instagram.
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