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Odore partners with Aptar to tap into demand for personalised sampling

Last year the smart sampling solution teamed up with British perfume brand Miller Harris

Karl Lagerfeld, Chanel's Creative Director, dies aged 85

The iconic German designer is best known for helping to shape luxury fashion, his signature style and fondness for his ...

Pop Princess Ariana Grande’s fourth fragrance lands for UK customers

The American singer-songwriter’s fragrance franchise made global sales of US$150m last year

Scentimental: The link between fragrance and mental health

The 2018 IFRA UK Fragrance Forum takes place on 10 October with a focus on the relationship between scent and mental ...

Giorgio Armani casts Global Beauty Ambassador Cate Blanchett in new Sì campaign

Filmed by French director Fleur Fortuné the campaign aims to convey a new direction for the fragrance

These fragrance brands and beauty influencers secured the most PR coverage in 2018

Luxury perfume brand Jo Malone London was named the top brand for earned media value, but who else got journalists and ...

Stop and smell the flowers: How rose perfumes are making a comeback for millennials in 2019

Rose fragrances have long been associated with quaint grandmothers, rather than on-trend fashion, but these beauty ...

Molton Brown calls in perfumer Jerome Di Marino for new Suede Orris edt range

The new perfumer on the fragrance scene took inspiration from Catherine de’Medici for the collection

Jimmy Choo helps boost Interparfums Q4 results; raises 2018 earnings guidance

‘Better than expected’ net sales sales jumped 18.5% to $177.m

The scent of love: 5 ways romance and body odour is shaping fragrance

From beauty brands to dating websites and beyond, more consumer-facing companies are exploring fragrance creation as ...

Beauty blossoms as in-house floristry is the latest trend to spring up in 2019

From luxury department stores to ethical soap brands, the retail flower shop movement is driven by the fragrance ...

The new fragrance paradigm: Consumers seek individualism and authenticity

A seismic shift is taking place in perfumery, heralding a new era of creativity, development and consumer attitudes ...

BEUC dismisses proposed fragrance e-labelling as ‘unfair'; calls for greater transparency on allergens

Proposed EU regulations would make it more difficult for consumers to avoid allergens, it argues

Gucci celebrates liberty with Jared Leto and Lana Del Rey for new #ForeverGuilty fragrance campaign

Shot by British photographer Glen Luchford, the advert also features a cameo appearance with rock band icon Courtney ...