IFRA UK Fragrance Forum 2019: the rise of the machines

Artificial intelligence is opening up new opportunities in fragrance creation, and both current and potential future uses for tech in perfumery were addressed during the IFRA UK Fragrance Forum 2019

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Here comes the bride: Estée Lauder casts real couples in fresh marketing push for wedding fragrance

The brand has teamed up with wedding inspiration site Love Stories TV to create a promotion film

Fragrance Padstow Rocks sponsors the women’s British Surfing Team

The ByKathryn fragrance will support the Surfing England Women’s Team as they compete to qualify for the Tokyo 2020 ...

Molton Brown puts personalisation at centre of new concept store

Full of interactive and sensorial moments, the new London space takes inspiration from Molton Brown’s first-ever ...

Scentimental: The link between fragrance and mental health

The 2018 IFRA UK Fragrance Forum takes place on 10 October with a focus on the relationship between scent and mental ...

Coty to join the Kingsman with upcoming fragrance line

The beauty brand developer is to launch the new perfume line inspired by the Matthew Vaughn film starring Taron Egerton ...

Jo Malone London casts brand ‘Gent’ John Boyega in nostalgic campaign

The short film, A London Gent, shows Boyega reliving memories across London, triggered by scents from Jo Malone ...

How the rising star of perfumery Jérôme di Marino is casting a spell on the fragrance world

The nose behind some of 2019's coveted launches, from Molton Brown to Kendo, di Marino learnt from the best with ...

Jo Malone London reveals its magical Christmas 2019 perfume collection

The luxury fragrance brand has unveiled its annual advent calendar as well as a host of other seasonal gifts

Valentino casts models Adut Akech and Anwar Hadid for new Born in Roma fragrance campaign

The new flanker scents for him and her are described as a modern take on the brand’s original scents

The scent of love: 5 ways romance and body odour is shaping fragrance

From beauty brands to dating websites and beyond, more consumer-facing companies are exploring fragrance creation as ...

How beauty is taking flight in the turbulent world of travel retail

Travel retail has been a key driver for cosmetic giants in recent years and as airports report record numbers of ...

The new fragrance paradigm: Consumers seek individualism and authenticity

A seismic shift is taking place in perfumery, heralding a new era of creativity, development and consumer attitudes ...

Miller Harris expands in Asia with new China store

The new Shanghai, location opens a month after the brand’s Hong Kong Fashionista-inspired shop

Noble Isle tackles the ‘millions’ of used beauty products left in hotels

The luxury fragrance, bath and body care brand is recovering, repurposing and redistributing its partially-used ...