4 professional hair care product trends forecast for 2020

Professional hair care products operate within a unique position in the beauty industry. So what will consumers be on the lookout for in the new year?

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DevaCurl enters the UK market with exclusive Feelunique deal

The US hair care brand will launch on the e-tail site in January

From WAGS to realness: How the hair extension conversation is changing

Dubbed the industry insider’s brand, The London Hair Lab’s co-founder explains why hair extensions have shed their ...

Most trans people have been misgendered in a salon

Pantene is partnering with charity Dresscode Project to educate salon owners about the LGBT+ community

Festive beauty: 8 alcohol-inspired products for the merriest trend of 2019

With the party season approaching, Cosmetics Business raises a glass to boozy beauty brands

Aussie signs DJ Maya Jama as first-ever celebrity ambassador

As part of the collaboration, Jama will front the brand’s #GreatHairThough campaign and become its resident agony ...

Hair care brand Olaplex to be acquired by Advent International

The luxury professional hair care brand specialises in repairing, protecting and strengthening formulas for damaged ...

The Mighty Moustache: How to wear your facial hair for Movember 2019

From gunslinger to goatee, help your customers take their ‘taches to new lengths this Movember

Aveda lets consumers 'try on' hair colours before committing

The new AI-powered app will allow users to try on more than 90 hair shades offered by Aveda

Snip now, pay later: Toni&Guy rolls out flexible payments in 50 salons

In partnership with Laybuy, customers will have a credit limit of £720, which can be paid off over 6 weekly ...

How can we break the facial hair taboo?

Excess facial hair affects 5-10% of women – Dr Katerina Steventon asks how can we work with medical professionals and ...

Cosmetics Business reveals 5 key trends shaping the future of hair care in new report

As 2020 fast approaches, this report identifies the key opportunities for hair care brands, and the new trends that are ...

The root to a clean and healthy scalp

John Woodruff explores cosmetic ingredients developed to improve scalp health, strengthen hair and encourage hair ...

Hair care brand Virtue teams up with new Charlie’s Angels cast to fight gender inequality

Kristen Stewart, Naomi Scott, Ella Balinska and Elizabeth Banks will help raise awareness through the new She’s The ...

Smooth talker: The cosiest beauty trend this winter is silk

The fabric has made its way into skin and hair care, here are the brands slipping into luxury this season