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This make-up brand has just launched a campaign starring only men

W7 Cosmetics' new Here Come The Boys advert aims to celebrate the 'beauty boys of Instagram' and reduce the stigmas of ...

Lacoste eyes fragrance advantage with Coty license renewal

The French tennis inspired fashion label first partnered with the US cosmetics producer in 2016

The end of the hipster? Beard oils ditched for body care as Love Island look soars

According to new consumer research figures, the men's grooming focus is switching from beards to 'beach ready' body ...

Why music videos are taking the lead in beauty marketing campaigns

As SK II hires mainstream artist John Legend to create original branded songs, Cosmetics Business explores how beauty ...

AXE encourages confidence in teens with new Marvel film

The campaign was inspired by the brand's Ice Chill products

Growth in premium and niche men’s fragrances boost US prestige market

Sales of men’s fragrances rose 6% in 2018, compared with 4% for women’s scents

For love or money: What do the Love Island men mean for the future of male grooming?

With millions of consumers smitten on Love Island 2019, Cosmetics Business explores how the beach boys from the reality ...

This sports star topped the list of male grooming icons

Superdrug customers vote David Beckham their style saviour

Harry's razor start-up bought by Edgewell for $1.4 billion

The shaving subscription brand also sells skin care and men's grooming accessories

Why is male skin blemish prone and how far can cosmetics brands help?

Skin care thought leader Katerina Steventon explores the causes and potential cosmetic treatments of acne in male ...

"Do men pick their deodorant brand based on social issues? Probably not."

In the run up Father's Day, brand owner Sam Farmer explores whether societal marketing by male grooming brands is ...

Newcomers inject personality into male grooming market

Today’s personality-packed brands are asking men to select products based on their style, ethics and even their ...

AXE teams up with top streamer Cizzorz to shine spotlight on gamers

The Unilever-owned brand is giving fans the chance to join the Fortnite streamer and FaZe member and show off their ...

Diesel teams up with Neymar on new fragrance launch

The Brazilian Paris Saint-Germain forward is the first sports brand ambassador for the owner of Only The Brave cologne

In Brief