'Fragrance has moved away from hyper-masculinity': Molton Brown on the evolution of male grooming

The British luxury brand has removed gendered marketing to broaden its appeal to all personalities

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Manscaped backs US sport cornhole with new partnership

As part of the deal, the male grooming brand’s social media content will air at an upcoming July competition

Men’s hair clipper sales boom 228.2% during UK lockdown

During the first two weeks of April the number of razors bought also grew 33.7%

Harry’s helps Covid-19 medical workers stay clean-shaven with $1m donation

Medical workers are recommended by the Centers of Disease Control and Prevention (CDC) to be clean-shaven so that their ...

War Paint founder Danny Gray: 'Men are serious about self-care'

The British make-up brand for men explains why colour cosmetics are linked to male grooming and mental health

Male grooming brand Raw Naturals raises awareness of men’s mental health

As an official partner of The Lions Barber Collective, the brand aims to engage with the charity’s network of barbers ...

Bulldog halts free care package for NHS workers after website crash

The male grooming brand took the decision to suspend distribution after the offer was posted on ‘deal sites’

Cosmetics Business reveals the 5 biggest men's care trends in new report

The men’s category continues to pose challenges, but by offering more choice and focusing on wider male issues, ...

Jason Momoa's Aquaman is about to launch first fragrance

The collaboration with Coty is a first in 30 years for Davidoff's Cool Water

Male grooming brand Manscaped drives international expansion with UK launch

The announcement marks the brand’s third international market entrance in two weeks

Melted iceberg serum? How water became a luxury commodity in beauty

A wave of new launches indicates that tap water is no longer enough in beauty NPD

Level up: Why the future of beauty marketing is in video games

No longer just for teenage boys, the gaming industry is getting a makeover and beauty wants in

World Mental Health Day: Why male grooming brands should get involved

Close to 800,000 people die due to suicide every year, which is one person every 40 seconds. Cosmetics Business ...

Male grooming brand Bulk Homme signs French footballer Kylian Mbappé to front European expansion

The Japanese brand appointed the Paris Saint-German forward as Global Ambassador in 2019

Creed fragrances sold to BlackRock, ends 260 years of family business

The London-founded luxury perfume house best-sellers include Aventus, Green Irish Tweed and Silver Mountain Water

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