Advertising Standards Authority (ASA)

Activities: Regulatory

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    The Ordinary breaks back into sun care with new serum-textured SPF The Deciem-owned brand is returning to the sunscreen arena with UV Filters SPF 45 Serum – a new and improved SPF offering years after discontinuing its first sunscreen in...
  2. Charlotte Tilbury makes gaming debut with Genshin Impact beauty collaboration The Puig-owned brand has teamed up with the open-world role play platform on its first-ever gaming-inspired collection which comprises two limited-edition beauty boxes
  3. Coty to cut 700 jobs in latest step of strategic overhaul The measure is part of the Kylie Cosmetics owner's ‘All-in to Win’ transformational programme, which intends to streamline operations
  4. P&G warns of price hikes as it takes $1.5 billion hit from Trump tariffs The FMCG giant is also considering cost-cutting and sourcing options outside of China, which make up 10% of imports
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    Cosmetics Business Picks: 8 standout beauty launches this month From a new men’s fragrance trio from Gant to a fresh multitasking moisturiser from Skin Rocks, these are the launches not to be missed

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Boots TV advert banned by ASA for ‘flippant’ sun safety remarks

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Fussy's 'Mynx' deodorant advert banned after Unilever complaint to watchdog

The ASA ruled that the refillable deodorant brand's parody Instagram post discredited Lynx
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Regulatory

With ads watchdogs cracking down on greenwashing, the ASA reveals its top ‘greenspeak’ tips

Miles Lockwood, Director of Complaints and Investigations at the Advertising Standards Authority, explains how beauty players can advertise green credentials
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BPerfect Cosmetics slammed by UK advertising watchdog over TikTok influencer video

The GRWM video by Stephanie Vavron was criticised for failing to disclose her partnership with the Irish make-up brand
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UK advertising authority raps toothpaste brand for misleading free-from claims

Complaints against Zing’s homepage and a paid-for Facebook ad, both implying that titanium dioxide-containing toothpastes could be harmful, were upheld
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