Advertising Standards Authority (ASA)

Activities: Regulatory

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  1. Cosmetics Business reveals the top 5 hair care trends of 2024 in new report Expensive 'glass' hair, the new era of anti-frizz, and prestige brands' reinvention of the hair loss category are among the defining hair care trends this year
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    Exclusive: Rituals’ Alchemy Collection signals new elevated brand direction The amber and myrrh-infused body and bath range includes face washes, body creams, perfumes and candles
  3. Laneige names BTS’ Jin as brand ambassador Jin, who is also a brand ambassador for Gucci, will front a campaign promoting the brand’s Cream Skin range
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Fussy's 'Mynx' deodorant advert banned after Unilever complaint to watchdog

The ASA ruled that the refillable deodorant brand's parody Instagram post discredited Lynx
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Regulatory

With ads watchdogs cracking down on greenwashing, the ASA reveals its top ‘greenspeak’ tips

Miles Lockwood, Director of Complaints and Investigations at the Advertising Standards Authority, explains how beauty players can advertise green credentials
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BPerfect Cosmetics slammed by UK advertising watchdog over TikTok influencer video

The GRWM video by Stephanie Vavron was criticised for failing to disclose her partnership with the Irish make-up brand
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UK advertising authority raps toothpaste brand for misleading free-from claims

Complaints against Zing’s homepage and a paid-for Facebook ad, both implying that titanium dioxide-containing toothpastes could be harmful, were upheld
Regulatory

Wild Cosmetics falls afoul of ASA for slating traditional deodorants in ad

The natural deodorant brand's YouTube video campaign claimed mainstream deodorants are linked to hormonal imbalances, itchiness and body odour
Regulatory

88% of London clinics flout Botox advertising regulations, study finds

UK law prohibits the advertising of prescription-only medications like Botox
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