Brandnation

Activities: Marketing

Trending Articles

  1. The Ordinary fights soaring US egg prices with ‘ordinarily priced’ cartons The marketing stunt has been met with praise and criticism from people supporting the reasonably priced goods, and vegans displeased with the brand’s decision to sell animal...
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Estée Lauder teaches Kristen Bell how to ‘dupe’ beauty sleep in humorous new advert ‘Beauty Sleep Dupe’ campaign is the brand’s latest move to educate consumers on the impact of poor sleep on skin, with Bell adding a funny yet relatable touch to the...
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    AI personalisation to superfoods: standout beauty trends from Cosmoprof Worldwide Bologna 2025 Inge Theron, skin care specialist and founder of FaceGym, travelled to the Italian trade show to reveal what will define the contemporary skin care landscape this year
  4. Megalabs USA acquires Geologie to enhance skin care offering The pharmaceutical company is strengthening its position in the skin care market with the acquisition of men’s skin, hair and body care brand Geologie
  5. Lynx Africa saved from axe after social media outcry A social media stunt or a marketing masterstroke? Lynx Africa's dramatic u-turn sparks mixed reactions

Upcoming event

In-cosmetics Global 2025

8-10 April 2025 | Amsterdam, Netherlands See all

Related Content

Pure Beauty Awards 2017 celebrates best in beauty at neon-glam ceremony

The best new beauty products of 2017 were announced at a sell-out neon glam-themed awards ceremony last night.
Retail

Pure Beauty Awards 2016 winners revealed

The Pure Beauty Awards celebrated its 15th anniversary with a sell-out La-Boheme themed awards ceremony . <i>First published in <b>Pure Beauty Magazine</b>, the leading magazine for NPD and high street trends.<a href='http://www.hpcimedia.com/Pure-beauty/'> Information and how to subscribe</a>.</i>
Colour Cosmetics

Sunkissed’s new rapid tan takes market by storm
Subscribe now