Beauty brand Il Makiage acquires Israeli tech start-up NeoWize

The digital native brand welcomes two ex-Israel Defense Forces specialists to its team as part of the acquisition

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Morphe taps YouTuber Pony Pink to front new beauty launches

The new line features a 35-shade eyeshadow palette and trio of lipsticks in pastel hues

Revlon signs Disney star Sofia Carson as latest ambassador

The Descendants actress and singer will promote the beauty brand's ColorStay Foundation, Super Lustrous Lipstick and ...

Dermablend Professionals appoints Boden in 'critical' partnership

The independent agency has previously worked with fast food chain McDonalds and US retailer Target

Zodiac beauty: How astrology made its way into bathroom cabinets and make-up bags

The trend has been harnessed for content creation and product development, Cosmetics Business explores the rising stars ...

Kat Von D cuts ties with namesake beauty brand

The former ‘Miami Ink’ star has given full control of the vegan make-up brand to parent company Kendo

Searches for ‘vegan lipstick’ soar on Pinterest

The social media platform reported a 150% increase in searches in the 12 months from December 2018

Why is the beauty industry still failing people with disabilities?

Beauty brands are more inclusive than ever, but the world's largest minority group are being left behind when it comes ...

'Disgusted' Too Faced founder fires his sister over transphobic NikkieTutorials comments

Jerrod Blandino published a statement in which he said he was “disgusted to my core” at his sister’s recent ...

NikkieTutorials reveals she is transgender in YouTube video

The 25-year-old beauty influencer told her followers “you are in charge of how you live your life” as she made the ...

Pick your poison: 10 Halloween make-up trends and products for 2019

The most popular Halloween beauty trends have been revealed, and they all stem from pop culture

The 10 beauty brands that defined the 2010s

From start-ups to conglomerates, these brands have changed the conversation around beauty forever

What goes into an eco-applicator?

With the vertTENTATION packaging concept, GEKA has created its most sustainable ever mascara pack. The packaging and ...

Charlotte Tilbury extends Pillow Talk shade range with eight new launches

The products will be available in the brand’s classic nude-pink shade alongside two new colour variations

Hourglass scoops Rosie Huntington-Whiteley as first-ever brand ambassador

The beauty entrepreneur will appear in campaigns for the brand’s spring launches