Feeling off-colour: Can make-up make a comeback post-Covid?

The make-up category was hardest hit by coronavirus pandemic lockdowns, with consumers opting to spend on self-care and skin care instead. So, what do experts think the sector can do to rebound?

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e.l.f. Cosmetics taps into gaming community with Twitch star Loserfruit

The social media sensation will bolster the brand’s online presence with beauty fans

Kylie Cosmetics takes inspiration from Christmas’ favourite Scrooge, the Grinch, for festive collection

The 20-sku collection features shades inspired by the Christmas icon, as well as traditional festive colours including ...

KVD Vegan Beauty takes first steps into 'earth friendly' cosmetics with new palette

The Kendo produced brand confirmed plans to redesign its packaging in January

Animal Crossing: How beauty brands are finding a home in Nintendo's best-selling game

Luxury and personal care giants are tapping into the open-ended game that has exploded in popularity during the ...

Hourglass Cosmetics in hot water with beauty influencers over ‘lack of inclusivity’

The Unilever-owned brand faced backlash from fans for rereleasing its Illume Sheer Color Trio in one shade

L'Oréal Paris announces 'trailblazer' Gemma Chan as its latest spokesperson

The Crazy Rich Asians star has been recognised as a 'Force for Change' by Duchess of Sussex Meghan Markle for her ...

Cosmetics Business reveals the 5 biggest future-facing colour cosmetics trends in new report

Colour cosmetics is experiencing its toughest time in years, but by focusing on digital transformation, brands can ...

War Paint teams up with Stephen Fry and Norwich City to tackle men's mental health

Also featuring Norwich legend Darren Eadie, the Challenging Stereotypes series will discuss issues from the impact of ...

Trinny London makes debut on Britain’s TV screens

The beauty brand of fashion expert and former ‘What Not to Wear’ presenter has entered the TV space with three new ...

Becca Cosmetics: Will 'no pigment' make-up save the category?

Consumers turned to skin care brands for solace during lockdown and many haven't worn make-up in months. Will ...

'Tabloid scrutiny is challenging': Victoria Beckham Beauty CEO on working with one of the world's most famous women

Sarah Creal has created luxury make-up brands for some of the biggest names in fashion and beauty, but the former ...

How to create a lipstick that consumers will love

Gaëlle André and Clara Roux from contract manufacturer STRAND High Tech Color Cosmetics explain the dos and don’ts ...

‘I am Divine’: Sleek MakeUp celebrates black British entrepreneurs

A survey by the brand found almost half of black and ethnic groups believe self-care is more important since the ...

Incubator company behind Kimora Lee Simmons’ brand acquires Duncan Cosmetics

The company, which brought the fashion designer’s brand to market earlier this year, said the takeover will ...

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