Shakeup Cosmetics: 'Make-up designed for men is definitely not just marketing talk'

Jake Xu and Shane Xin Carnell-Xu, founders of Shakeup Cosmetics, explains why colour cosmetics for men deserves to be recognised as a category in its own right

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Shakeup Cosmetics: 'Make-up designed for men is definitely not just marketing talk'

Jake Xu and Shane Xin Carnell-Xu, founders of Shakeup Cosmetics, explains why colour cosmetics for men deserves to be ...

Edgewell ‘disappointed’ after $1.4bn Harry’s deal falls through

The company’s CEO said Edgewell continued to disagree with the FTC’s position, after the US law agency filed an ...

Queer Eye star Karamo Brown empowers bald men with new grooming brand

Created with Honest Company alumni, MANTL offers products for the skin and scalp to encourage men to embrace their ...

World Mental Health Day: Why male grooming brands should get involved

Close to 800,000 people die due to suicide every year, which is one person every 40 seconds. Cosmetics Business ...

Government agency blocks Edgewell takeover of ‘disruptive’ shaving brand Harry’s

The personal care firm has been accused of short-circuiting competition, which the Federal Trade Commission said would ...

Axe and Netflix series Sex Education team up to tackle teen ‘confidence crisis’

As part of the collaboration, the brand will release real life dating stories from teenagers, introduced by cast ...

The 10 beauty brands that defined the 2010s

From start-ups to conglomerates, these brands have changed the conversation around beauty forever

The Old Spice Guy is back: P&G introduces a son to target younger shoppers

Ten years after Isaiah Mustafa first starred in the viral advert, the male grooming brand hopes to expand its appeal

Game of Thrones star Lena Headey's first beauty ambassador role has a charitable twist

The British actress is best known for playing Cersei Lannister in the hit HBO drama

Why music videos are taking the lead in beauty marketing campaigns

As SK II hires mainstream artist John Legend to create original branded songs, Cosmetics Business explores how beauty ...

The Mighty Moustache: How to wear your facial hair for Movember 2019

From gunslinger to goatee, help your customers take their ‘taches to new lengths this Movember

Why is male skin blemish prone and how far can cosmetics brands help?

Skin care thought leader Katerina Steventon explores the causes and potential cosmetic treatments of acne in male ...

Emporio Armani unveils Nicholas Hoult and Alice Pagani as new faces for fragrance line

The actors will star as the romantic leads in its latest campaign

Dove Men+Care spreads #HolidayShear for dads and kids

In partnership with barber shop Bishops Cuts/Color, the brand is offering free washes and cuts to visitors on 14 ...

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