'Fragrance has moved away from hyper-masculinity': Molton Brown on the evolution of male grooming
The British luxury brand has removed gendered marketing to broaden its appeal to all personalities
Breaking News
Edgewell to acquire male grooming brand Cremo for $235m
The all-cash deal will see the US brand join Edgewell’s existing portfolio of male grooming brands including Jack ...
Scrubd phases out ‘dirty plastic’ with sugarcane packaging revamp
The eco-friendly alternative is said to capture CO2 from the atmosphere and reduce greenhouse gases
P&G secures global marketing rights to Paralympic Games for the first time
The consumer goods giant and maker of Herbal Essences, Oral-B and Gillette has also extended its partnership with the ...
War Paint founder Danny Gray: 'Men are serious about self-care'
The British make-up brand for men explains why colour cosmetics are linked to male grooming and mental health
Manscaped backs US sport cornhole with new partnership
As part of the deal, the male grooming brand’s social media content will air at an upcoming July competition
Men’s hair clipper sales boom 228.2% during UK lockdown
During the first two weeks of April the number of razors bought also grew 33.7%
Cosmetics Business reveals the 5 biggest men's care trends in new report
The men’s category continues to pose challenges, but by offering more choice and focusing on wider male issues, ...
Harry’s helps Covid-19 medical workers stay clean-shaven with $1m donation
Medical workers are recommended by the Centers of Disease Control and Prevention (CDC) to be clean-shaven so that their ...
Male grooming brand Raw Naturals raises awareness of men’s mental health
As an official partner of The Lions Barber Collective, the brand aims to engage with the charity’s network of barbers ...
Melted iceberg serum? How water became a luxury commodity in beauty
A wave of new launches indicates that tap water is no longer enough in beauty NPD
Level up: Why the future of beauty marketing is in video games
No longer just for teenage boys, the gaming industry is getting a makeover and beauty wants in
World Mental Health Day: Why male grooming brands should get involved
Close to 800,000 people die due to suicide every year, which is one person every 40 seconds. Cosmetics Business ...
Bulldog halts free care package for NHS workers after website crash
The male grooming brand took the decision to suspend distribution after the offer was posted on ‘deal sites’
Jason Momoa's Aquaman is about to launch first fragrance
The collaboration with Coty is a first in 30 years for Davidoff's Cool Water
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