Gillette responds to controversial #MeToo inspired 'toxic masculinity' shaving advert

The P&G-owned men's razor brand faced both praise and backlash over its 'new kind of man' campaign

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Selfie-driven beauty advisors found to convert product purchase online

The study, conducted by Revieve, found more than half of customers went on to purchase products after viewing ...

French beauty blogger announces her refusal to review brands’ products

EnjoyPhoenix has cited sustainability and less waste as her reasons for the decision

Rihanna sues her father over Fenty brand trademark

The Barbadian singer and founder of Fenty Beauty is taking her father to court over her last name

Deciem and Indeed Labs lead tributes to founder Brandon Truaxe, who died aged 40

The serial skin care entrepreneur is best known for launching cult Canadian brand The Ordinary

Gucci celebrates liberty with Jared Leto and Lana Del Rey for new #ForeverGuilty fragrance campaign

Shot by British photographer Glen Luchford, the advert also features a cameo appearance with rock band icon Courtney ...

Miu Miu puts a Twist on perfume ads with Elle Fanning as new face

The playful subsidiary of Prada first worked with the actress in 2014

Beauty blossoms as in-house floristry is the latest trend to spring up in 2019

From luxury department stores to ethical soap brands, the retail flower shop movement is driven by the fragrance ...

Perricone MD 'drops millennials' as part of rebrand strategy

The anti-ageing skin care brand plans to place greater emphasis on the 40-plus bracket

Avon brings 2 hour delivery service to customers in Brazil

The new partnership with on-demand service Rappi, will cover more than 100 Avon products for customers in São Paulo

Personal care companies rise to the challenge of Sub-Saharan Africa's diverse consumer needs

Sub-Saharan Africa’s unique beauty markets combine tastes for tradition with international brand purchases. By Samuel ...

Beauty cyberbullying: Is it a brand's responsibility to keep consumers safe?

Anti-bullying charities are calling on the cosmetics industry to raise awareness of the issue and to protect the beauty ...

A modern twist: The latest packaging trends for bottles and jars

Sonia Sharma analyses different pack types, shapes and materials for bottles and jars to discover standout trends ...

The Inside Track: 3 practical career lessons from... CEW UK

CEW UK President Caroline Neville MBE kicks off the new Inside Track series, each feature provides little known pearls ...

Exposure and free merchandise among 6 motivators influencers look for in brand partnership

With 49% of consumers depending on influencer recommendations, according to Digital Marketing Institute, brands need to ...