Jo Malone London casts brand ‘Gent’ John Boyega in nostalgic campaign
The short film, A London Gent, shows Boyega reliving memories across London, triggered by scents from Jo Malone London’s range
Breaking News
Coty to join the Kingsman with upcoming fragrance line
The beauty brand developer is to launch the new perfume line inspired by the Matthew Vaughn film starring Taron Egerton ...
How to tackle personal care waste in the hospitality sector
Here, the CEO of hotel amenities supplier William Roam, Ali Murphy, talks to Cosmetics Business on how hotels can opt ...
Natural beauty beats anti-ageing as most popular skin care goal
From freckles to crow's feet, consumers are embracing their natural looks as over 75% want products to support their ...
A young doctor's notebook: Dr Murad's advice for new entrepreneurs
As Dr Murad celebrates his 80th birthday, and his skin care brand’s 30th, he meets Cosmetics Business to reflect on ...
Nivea launches Rethink Soft campaign in time for #MentalHealthAwareness Day
The project aims to change the negative connotations of being 'soft'
Lancôme taps Mamma Mia actress Amanda Seyfried as global ambassador
The American actress joins the brand’s roster of famous ambassadors including Zendaya Coleman, Julia Roberts and Kate ...
Make-up's financial crisis: Why have consumers fallen out of love with drugstore brands?
Once beacons of the beauty industry, Cosmetics Business investigates how legacy drugstore make-up brands L’Oréal ...
Marc Jacobs Beauty taps Kate Moss’ daughter Lila Moss to appear in second brand campaign
The 17-year-old will appear as the face of the luxury brand’s new collection of liquid eyeliners
Jo Malone London reveals its magical Christmas 2019 perfume collection
The luxury fragrance brand has unveiled its annual advent calendar as well as a host of other seasonal gifts
6 ways beauty has harnessed the quiet marketing power of ASMR
The YouTube trend has created a new class of influencers, with millions of views and subscribers, for cosmetics brands ...
Cosmetics Business reveals the 5 biggest beauty supplements trends in new report
Beauty supplements are growing in sales – and controversy. This report reveals how brands can eradicate scepticism ...
Got milk? Dairy is the latest beauty upcycle trend to hit shelves in 2019
As an alternative to vegan skin care, these brands are proudly showing their sustainable farming credentials
Jurlique experiences double-digit growth after site revamp
Australian marketing agency Yoghurt Digital ran a user experience review of its on-page SEO in order to revamp the ...
'Misleading' filler adverts with Kylie Jenner banned from Instagram
The social media posts used the beauty billionaire to promote injectables and the 'Kylie Jenner package'
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Most Popular in Marketing
- Jo Malone London reveals its magical Christmas 2019 perfume collection
- Natural beauty beats anti-ageing as most popular skin care goal
- Make-up's financial crisis: Why have consumers fallen out of love with drugstore brands?
- Pure Beauty Global Awards 2019: Winners revealed!
- Cosmetics Business reveals the 5 biggest fragrance trends in new report
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