Serum among the stars: Estée Lauder to become the first beauty brand to go into space
The cosmetics brand will take part in NASA’s drive to commercialise low-Earth orbit by sending one of its hero products to the International Space Station
Breaking News
Superdrug debuts TikTok’s first high street make-up stand in-store with e.l.f. Cosmetics
The health and beauty retailer has launched the in-store innovation with e.l.f. Cosmetics, after the brand's campaigns ...
Pai Skincare founder Sarah Brown on rebranding during the pandemic
After founding Pai 13 years ago, Sarah Brown has finally turned her brainchild into the brand she always wanted it to ...
Cara Delevingne and Charlize Theron share personal stories for #DiorChinUp video campaign
The #DiorStandsWithWomen and #DiorChinUp campaign aims to celebrate courage and inspire others through the stories of ...
Feeling off-colour: Can make-up make a comeback post-Covid?
The make-up category was hardest hit by coronavirus pandemic lockdowns, with consumers opting to spend on self-care and ...
'Beauty to Gen Z is much more than make-up': Morphe Cosmetics has finally expanded outside of make-up
The on-trend brand, best known for its collaborations with James Charles and Jaclyn Hill, has recruited up and coming ...
Ipsy secures marketing deal with Khloé Kardashian
The beauty subscription box company is kicking off the partnership with a viral Instagram challenge
Cosmetics Business reveals the 5 key eco-packaging trends shaping the future of beauty in new report
This report reveals how beauty brands can identify and overcome challenges in sustainable packaging, and spotlights the ...
Instagram stories integral to influencer marketing
A new study by Tribe Dynamics found almost 80% of brands said Instagram stories had ‘significantly’ impacted ...
Kim Kardashian’s make-up artist Mario Dedivanovic unveils By Mario make-up line
The long-serving MUA has previously worked on collaborative collections with Sephora and KKW Beauty
The beauty and wellness brands available to order on Deliveroo
From luxury sheet masks to CBD oils and one day exclusive offers, the British food delivery app is now helping brands ...
How to thrive in a recession, according to the brand founders that launched in the 2008 financial crash
Beauty must harness the same fighting spirit as in 2008, albeit with a digital state of mind
Becca Cosmetics: Will 'no pigment' make-up save the category?
Consumers turned to skin care brands for solace during lockdown and many haven't worn make-up in months. Will ...
Anxiety and hope about a new beauty product makes consumers more likely to buy it
New research has found that feelings of anxiety counterbalanced with hope about a new product makes consumers more ...
Project CosmoSkin: New venture launched to develop cosmetics that can be worn in space
Ana Holdings and Pola Orbis’ project CosmoSkin will develop products to be worn ‘comfortably’ in zero gravity
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Most Popular in Marketing
- Feeling off-colour: Can make-up make a comeback post-Covid?
- Cosmetics Business forecasts 5 Global Beauty Trends of 2020 in new report
- Serum among the stars: Estée Lauder to become the first beauty brand to go into space
- Cosmetics Business reveals the 5 biggest men's care trends in new report
- Cosmetics Business reveals the 5 biggest skin care trends in new report
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