Abdul Samad Al Qurashi

Activities: Fragrance

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Packaging

Middle East – Conflict vs consumerism

While the cosmetics industry in Lebanon, Jordan and other countries of the Levant have felt the impact of the conflict in Syria, sales throughout the Middle East region continue to grow, particularly in the Gulf states. Fragrance consumption is particularly strong as are deodorants while hair care and skin care product use is becoming more sophisticated. Leading brands include Nivea, Arabian Out, Al Qurashi and Dove
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