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Retail
More than half of retail customers favour online window shopping over in-store
61% of shoppers are more likely to browse products online, according to new findings from Bazaarvoice; however most prefer to purchase in-store, highlighting opportunities for brands and retailers to bridge the gap.
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Regulatory
From 'bombs' to bots: What is being done about fake and misleading beauty reviews?
For the average cosmetics and personal care consumer, spotting a fake or intentionally misleading review is not as easy as one might think. And sophisticated fake reviews are making the process even murkier
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