Beohemija

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Eastern Europe – toughing it out

The cosmetics market in Eastern European countries such as Poland, the Czech Republic, Hungary, Bulgaria, Romania and the Balkan countries, is beginning to recover but it is still tough for some of the smaller players. International companies dominate such as L\'Oréal and Procter & Gamble are popular but some local companies such as HS in Serbia are looking to expand. Men\'s grooming, sun care and oral care showed some growth, as did skin care and oral care but traditional markets such as colour cosmetics, hair care and deodorants either declined or stagnated.

EBRD considers loan for Serbian beauty company

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