Crabtree and Evelyn

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How to rebrand a beauty business

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Crabtree & Evelyn targets ‘Zillennial’ consumer with brand relaunch

Social first strategy includes new e-commerce site and content platform
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Crabtree & Evelyn to wind down Australian retail operation amid difficult trading environment

The brand will close all 12 stores, and follows closures in Canada and Singapore
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Innovative bathroom products: Time to soak in new trends for 2019

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