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    Whole body deodorant is the category people have been waiting for Body odour beyond the armpits? There’s a product for that, and a whole new deodorant sector that’s already trending, and about to explode
  2. L’Oréal USA promotes Silvia Galfo to President of Luxe Division Galfo, previously Chief Growth Officer of the beauty group’s US subsidiary, will replace Megan Grant
  3. Give Back Beauty lands Mercedes-Benz fragrance licence deal The group will now create, produce and distribute Mercedes-Benz fragrances after acquiring the automotive brand’s licence owner INCC Parfums
  4. Charlotte Tilbury doubling down on fragrance with new perfume collection IFF perfumers Anne Flipo, Dominique Ropion and Juliete Karagueuzoglou worked with the beauty brand to create the six-strong perfume range
  5. Sephora China names former Nike exec as Managing Director Xia Ding will oversee the beauty retailer’s portfolio of 350 stores in the country, working alongside Asia President Alia Gogi

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Schwarzkopf names Sofia Vergara as global ambassador

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The German consumer goods company’s sales in the Asia-Pacific region were more subdued due to China’s recovering economy
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Schwarzkopf unveils Barbie pop-up hair salon in LA

The Westfield Century City pop-up will offer styling services using the Henkel-owned brand’s BlondMe range
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Hair Care

Why this year’s hair powder trend isn’t blowing over any time soon

Cosmetics Business explores why more men are turning towards hair powders as their go to hair styling and thickening product
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