Map of the Heart

www.mapoftheheart.com

222
Liverpool Street
Darlinghurst
NSW 2010
Australia

Activities

Summary

The heart is life. The heart is love. It is through our hearts we express our emotions. For the brave, the bold, the discoverers, the dreamers, the lovers. Seven scents, created with Master Perfumer Jacques Huclier, and Perfumer Nisrine Grillié, seven hearts of: freedom, darkness, passion, peace, valour, ecstasy and love. Map of the Heart is The Heart Beat of Scent. Born in Australia. Made in France

Profile

The team

Senior perfumer

Jacques Huclier
Jacques is a master perfumer who thinks in scents. He masterfully translates our words and images into scents that soar and sing. Each heart has its own distinctive olfactory poetics. As a nod to the brand’s Australian heritage Jacques weaves a fil rouge of Australian sandalwood into each of the hearts.

“To influence my creative process I let my imagination wander into my olfactory experiences from travelling around the world. It was important to work freely. I gave a different dimension to this wonderful project around the true values of the heart.”


The founders

Sarah Blair and Jeffrey Darling
Sarah drinks words for breakfast. She likes to make stuff. Loves the plain and the luxurious jammed together. Loves the luxuriousness of being underwater surrounded by liquid. Smell shorthands everything: a memory, a place, a feeling.

Jeffrey thinks in images. He thinks a good image asks more questions than it answers. Finds the beauty in the ugly and the ugly in beauty.

Sarah and Jeffrey have had a long creative relationship in writing, design and film.

The bottle designer

Pierre Dinand
Pierre Dinand is the designer’s designer. He is perfume bottle design royalty. His design challenges the comfort of fragrance bottle design with its signature of an anatomical heart in all its ugly beauty that fits perfectly in the hand. It is a hymn of proportion and tactility.

“From the 700 perfume lines I have designed over 50 years this bottle was one of the most technically difficult. This project asked as much of me as YSL Opium or Eternity by Calvin Klein. I am very proud.”

Awards

  • 2019 Winner Fragrance Foundation Awards UK: Newcomer of the Year
  • 2019 Winner Fragrance Foundation Awards UK: Best Media Campaign Women – White Heart v.7
  • 2018 Finalist Art and Olfaction Independent Category: Pink Heart v.6
  • 2017 Finalist Olfactorama Prix de l’Emotion: Purple Heart v.5

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