Private Label Manufacturers Association
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Manufacturing
Private label – A stronger selection
In Europe and North America, retailers\' private label cosmetics and toiletries offer is being improved with higher tier lines and so called fantasy brands offering strong competition to branded products. Increasingly, high street fashion retailers are boosting their portfolio with make-up and fragrance collections
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Manufacturing
Private label – maintaining momentum
Private label grew during the recession as consumers looked increasingly at value for money. Brands like Superdrug, Tesco, Marks & Spencer, Walmart and El Corte Inglés responded with own brand products. But can they continue to hold the ground they gained?