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Trending Articles

  1. J&J and Kenvue ordered to pay $45 million in talcum powder lawsuit J&J ended all global sales of its talc-based baby powder in 2022, marking the end of a 100 year era for its signature product
  2. THG revenue growth boosted by beauty's 'standout performance' The increased revenues reported in Q1 builds on THG’s return to growth in the final quarter of 2023
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    Future beauty forecasting from in-cosmetics Global 2024 Longevity, pre-ageing and AI-empowered ingredients were some standout themes from the Paris ingredients trade show last week
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    Why comedy is taking over male grooming ads in 2024 Gloriously silly advertising is back. Cosmetics Business finds out why brands are putting the humour back into male grooming campaigns
  5. La Mer names Taiwanese singer Jay Chou as first male ambassador The ‘Mojito’ singer will promote the luxury skin care brand’s The Treatment Lotion and The Hydrating Infused Emulsion in his first campaign

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Packaging

Connected packaging: A door to new worlds

Digital worldbuilding is increasingly a must for beauty brands. But where can packaging fit into this virtual marketing move?
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