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Sun Care
Sun care – The heat is on
UV containing skin care and make-up is adversely affecting sun care sales. But the sun care category is innovating to survive. Sun care is increasingly segmented, with products specified by target consumer, target body part, format, application method/packaging, protection type and protection level. Benefits like anti-aging, whitening and melanin enhancing are being added to UV protection products with many boasting multifunctional effects on several levels