Givaudan Active Beauty launches the [N.A.S.] Vibrant Collection of vegan botanical extracts for hybrid make-up

Published: 18-Sep-2024

Five powders with potent skin benefits, fusing make-up and skincare

Givaudan Active Beauty unveils a new generation of active botanical extracts designed to revolutionise make-up with its [N.A.S.]TM Vibrant Collection. This series of 100% natural origin active extracts represents a significant breakthrough in both performance and skin benefits, ensuring colour stability and longevity.

Crafted through green fractionation, the [N.A.S.]TM Vibrant Collection comprises five potent natural extracts. Highly concentrated in bioactive compounds, these powder extracts offer strong antioxidant properties and each deliver additional skin benefits:

  • [N.A.S.]TM Curcuma 7409: Soothing rhizome extract derived from Curcuma longa L.
  • [N.A.S.]TM Gardenia 2168: Anti-ageing fruit extract derived from Gardenia florida L.
  • [N.A.S.]TM Spirulina 2183: Brightening algae extract derived from Spirulina platensis G.
  • [N.A.S.]TM Radish 1805: Skin protection radish extract derived from the root of Raphanus sativus L.
  • [N.A.S.]TM Radish 2364: Antiglycation radish extract derived from the root of Raphanus sativus L.

“There is a growing need for ingredients specifically designed for hybrid make-up formulas - ingredients that can easily be incorporated into make-up” comments Fabrice Lefevre, Innovation and Marketing Director. “By focusing efforts into the sourcing and supply chain of natural ingredients, Givaudan Active Beauty has identified four natural raw materials known for their strong antioxidant potential that also offer proven benefits for the skin, while sustaining make-up performance.”

Givaudan’s specific process ensures the stability of the composition of the extracts and bioactive compounds, preserving their organoleptic properties and appearance. The oil-dispersible powders deliver their biological efficacy in make-up without compromising colour performance, intensity or stability.

The [N.A.S.]TM Vibrant Collection is not just a set of botanical ingredients, it is the ultimate celebration of the power of nature, designed to meet the diverse needs of consumers. Embracing the future of make-up with an innovative and inclusive approach to beauty, the [N.A.S.]TM Vibrant Collection offers an answer for consumers looking for brands that understand and celebrate their uniqueness.

To learn more about Givaudan Active Beauty’s new ingredients and its marketing concept, S3D® Your True Colours, the vegan make-up palette, you are invited to visit its booth (D60) at In-Cosmetics LATAM, taking place in São Paulo (Brazil). Or connect to Givaudan Active Beauty’s digital platform dedicated to cosmetic ingredients, uxbeauty.givaudan.com.

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