200th store milestone for The Perfume Shop

Retailer will continue to open new stores throughout 2011

On Saturday 28 May, The Perfume Shop inaugurated its 200th store in the UK and Ireland, located on Oxford Street in London. The company, owned by health and beauty retailer AS Watson, claims this is an important step in its business’ expansion plans for 2011 which includes a further 50 ‘shop-in-shops’ in sister retailer Superdrug stores this year. “It’s really exciting to have reached our 200th store – another key milestone in realising our ambitions to become number one in the market. Investment in our store portfolio remains key to our plans and, in conjunction with developing a stronger multi-channel offer, is testament to our commitment to our customers," commented Jo Walker, managing director at The Perfume Shop.