At the start of this month, LVMH launched its highly-anticipated multi-brand website 24 Sèvres offering luxury fashion, accessories and beauty products at the touch of a button.
Contrary to pre-launch speculation, the website sells brands from inside and outside of the LVMH portfolio, including those from rivals Puig and Shiseido.
In cosmetics, there is a select number of brands on offer including Acqua di Parma, Byredo, Diptyque, Aesop, Laura Mercier,
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
- Companies:
- Louis Vuitton Moet Hennessy
- Shiseido
- Puig
- Aesop
- Diptyque
- Kure Bazaar
- Byredo Parfums
