Unrecognisable ingredients are a deal-breaker for shoppers and can impact feelings towards a brand
Clear ingredients lists are crucial to sales in the cosmetics sector, with 33% of women not prepared to buy a product if the ingredients on the label are confusing.
According to . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business