Today, in-store experience and the right product curation are key to enticing consumers through the door and encouraging engagement.
It might seem like a simple winning formula, but for many brands and retailers it can prove an ongoing challenge as they struggle to keep up with the everchanging preferences of millennial and Gen Z shoppers.
Here, Cosmetics Business catches up with Joanna Rogers, Director of Trading and VP of Beauty & Gifting at Boots UK in association with CEW, to find out three ways that the high street retailer is staying ahead of the curve.