Pure Beauty

3 retail tips from the VP of Beauty at Boots UK

Published: 21-Oct-2019

In association with CEW UK, Cosmetics Business chats to Joanna Rogers, Director of Trading and VP of Beauty & Gifting at Boots UK

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3 retail tips from the VP of Beauty at Boots UK

Today, in-store experience and the right product curation are key to enticing consumers through the door and encouraging engagement.

It might seem like a simple winning formula, but for many brands and retailers it can prove an ongoing challenge as they struggle to keep up with the everchanging preferences of millennial and Gen Z shoppers.

Here, Cosmetics Business catches up with Joanna Rogers, Director of Trading and VP of Beauty & Gifting at Boots UK in association with CEW, to find out three ways that the high street retailer is staying ahead of the curve.

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