Helping retailers to tailor their strategies or promotions in-store and online, Eylure, a UK eyelash and colour cosmetics brand, has released new study findings that reveal the top beauty concerns of consumers by region.
To carry out the study, Eylure surveyed more than 2,000 women and asked them three key questions: How often do you think you look tired?; Would you like to wear less make-up or look rested?; and would you like to look five or ten years younger?
The results showed that overall, 42% of women across the UK said they looked tired daily, while 32% wanted to look five years younger. Interstingly, 70% of those surveyed want to look rested.
