46% of Australian women now prioritise cruelty-free claims

Australia is due to implement a total ban on cosmetics that have been tested on animals in July this year

Women in Australia are increasingly prioritising ‘cruelty-free’ when buying cosmetics, according to a new survey by market research analyst Roy Morgan Research.

The analyst found that 46% of respondents said that cruelty-free was a key consideration, up from 41% in 2012; Cruelty-free beauty is the fastest-growing category for consideration.

“The latest data show a striking increase over the last five years in Australian women’s awareness of animal testing when buying cosmetics and skin care products,” said Norman Morris, Industry Communications Director at Roy Morgan.

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