48% of consumers struggle to make sustainable purchase decisions

Amid a surge of ethical beauty launches, convenience, lack of awareness and availability are the biggest hurdles to overcome, according to the latest report from Genomatica

As the fate of our planet continues to be at the centre of current social and political debate, it's more important to consumers than ever to do their part, with 54% recently saying they believe in making ethical purchase decisions.

However, despite a surge in eco-friendly product launches, many are finding it difficult to do so . . .

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