4 health and beauty labelling trends to watch in 2018

Published: 28-Feb-2018
Packaging

With label technologies ever evolving 2018 is set to be a productive year for health and beauty labellers

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Marsha Frydrychowski

Marsha Frydrychowski

From shrink sleeves to NFC tags, brands now have the potential to evolve their packaging in a multitude of ways.

But when it comes to choosing which direction to go in it can be a minefield.

Marsha Frydrychowski leads the marketing effort for Resource Label Group and has over 15 years experience in consumer packaging - here she reports on the four health and beauty labelling trends to watch out for in 2018.

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  • Companies:
  • Euromonitor International
  • Mintel International Group
  • Allied Market Research
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