The hair care industry is fast-paced, driven by ever-evolving consumer preferences.
The professional hair care product industry, however, operates within a unique position, able to reach consumers in the stylist's chair, which commands a level of authority and trust.
With a new decade fast approaching, Neil Capstick, professional hair care industry product supplier and founder of Neäl & Wølf, shares his trend predictions.
1. The natural movement
The evolution of natural hair and beauty products has been prevalent in recent years and as conscious consumerism continues, so will the need for more natural and vegan-friendly products.
Consumers are becoming more