4 professional hair care product trends forecast for 2020


Professional hair care products operate within a unique position in the beauty industry. So what will consumers be on the lookout for in the new year?

Neil Capstick

The hair care industry is fast-paced, driven by ever-evolving consumer preferences.

The professional hair care product industry, however, operates within a unique position, able to reach consumers in the stylist's chair, which commands a level of authority and trust.

With a new decade fast approaching, Neil Capstick, professional hair care industry product supplier and founder of Neäl & Wølf, shares his trend predictions.

1. The natural movement

The evolution of natural hair and beauty products has been prevalent in recent years and as conscious consumerism continues, so will the need for more natural and vegan-friendly products.

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Consumers are becoming more ...

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