Another busy week in the cosmetics world, including a a new Flawless Beauty partnership, brands promoting Earth Day and the latest campaign from Alba Botanica
1. FLAWLESS BEAUTY
Image: Flawless by Gabrielle Union
Flawless Beauty has announced that PACO will be responsible for all of the hair care line’s social media efforts.
Actress Gabrielle Union launched the brand to cater for textured hair and now the agency will be responsible for its social strategy, content management and creation as well as blogger management.
“Union and her fans have formed a unique bond on social media, which is where we can create and leverage brand advocates,” said Ozzie Godinez, PACO CEO and Co-Founder.
Kneipp has partnered with Action Against Hunger (AAH), a relief organisation that works to save the lives of malnourished children and families.
The natural skin care brand will work with AAH in the run up to Earth Day.
A portion of the proceeds for every Kneipp Soft in Seconds hand cream sold will go towards AAH’s efforts to send Seed + Tool Kits to communities in need.
3. MOBILE STYLES
Mobile Styles announced the launch of a new app that aims to connect on the-go professionals to hair and beauty therapists anytime, anywhere.
The US-based company claims the app will simplify the process of booking stylists, while it gives therapists a new way of earning money.
Service providers will be able to create a daily schedule, set their price, create a portfolio and approve clients, and will be paid once the appointment is completed.
The app also offers an online calendar to help therapists manage their time.
4. ALBA BOTANICA
Alba Botanica has launched its latest digital advertising campaign, #DoGoodDoBeautiful.
Consumers can watch documentary-style videos on YouTube that journey through the life of different brand users and celebrate how they make a difference.
According to the brand, the five women chosen align with Alba Botanica’s core values including animal rights, environmental conservation and support for social causes.