54% of consumers have used hand or dish soap to wash their face, new study finds

28-Jul-2020

Findings from a new survey reveal that many consumers are confused about how to clean their skin, with some associating negative sensations with a ‘good’ cleanse

54% of consumers have used hand or dish soap to wash their face, new study finds

The majority of consumers are confused about what constitutes ‘clean’ skin, a new survey has found.

Sign up for your free email newsletter

In a poll on 2,000 US adults, conducted on...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies