58% of consumers follow beauty influencers on social media

Despite beauty brands prioritising influencer marketing, a large percentage of consumers are not actively following social media personalities

From the latest gossip to the hottest make-up ‘collabs’, beauty influencers continue to draw in consumers, while brands reap the benefits.

However, the actual percentage of consumers that follow beauty influencers on social media is not the heady figure many might expect.

In an exclusive survey carried out by Your Beauty Club for Cosmetics Business, it was revealed that . . .

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