The design colour partner for the creative industries was inspired by the consumer need for authenticity and intimacy
via Instagram / @atleeeey
Authenticity, intimacy and digital detoxes are behind this year’s Pantone colour of the year.
The warm, orange-pink of Living Coral aims to evoke more than summer dresses on the beach, but to reflect consumers’ increasing urge to switch off their mobiles and to get back in touch with meaningful moments.
More wearable than last year’s Ultra Violet, the universal flattering coral shade can be used for a pop of colour across cheeks, lips, nails, eyelids, and (for the adventurous) even hair.
Here are some brands helping consumers find inspiration from tropical waters in 2019…
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